Historically the content on 20th Century Studios Facebook and Instagram has been heavily led by global content of new studio releases and Disney+ titles. 

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Reporting showed that the minimal amount of evergreen content, whether it featured new or older titles, performed well on the channel and got fans engaging.

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Objectives:

1. Build the 20th Century Studios social following

2. Build the brand personality and get audiences more engaged

3. Diversify the content:

4. Consistent always on approach

5. Celebrate the wider 20th Century Studios library

 

How:

In order to achieve the above objectives, I have tasked myself with creating more consistent evergreen content that was more than just pushing ticket sales or a streaming message.

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I aimed to create content that made fans laugh, made them reminisce and get them sharing with friends.

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Execution:
I implemented monthly evergreen content beats including Meme Mondays, Throwback Thursdays highlight title anniversaries, Facebook vote reacts, emoji challenges, watchlist carousels, celebrating celebrity birthdays and national days.

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Below are some of my favourite pieces of content that I ideated and created.