To bring the IKEA Employer Branding Campaign to life in a fun, engaging way, I used a long lasting TikTok trend to create three videos highlighting interesting roles in the business for organic social media.
I ideated the videos, wrote the scripts, filmed and edited them with my colleagues at IKEA Logan.
These videos received a total of 412k views on Instagram, with 250+ comments of people expressing how 'cool' the jobs are, tagging their friends to say they should apply for a role at IKEA, and that they loved the behind the video series.
When I joined Kmart, I continued creating A day in the life of videos to use on the internal communications platform, Workvivo, to highlight interesting roles in the business to allow team members to have an engaging insight into what the roles entail.