In 2021, Disney released 'Encanto,' a story about The Madrigals - an extraordinary family who live hidden in the mountains of Colombia in a charmed place called the Encanto. The magic of the Encanto has blessed every child in the family with a unique gift -- every child except Mirabel. However, she soon may be the Madrigals last hope when she discovers that the magic surrounding the Encanto is now in danger.
I built out the social strategy for Disney Australia and New Zealand Facebook & Instagram
and Walt Disney Studios Facebook.
Below are some of the 'local and loved' posts (not content from the US) that I used in our AUNZ release strategy, which included ideating, briefing, selecting content and copywriting to bring it all to life.
ENGAGING EVERGREEN
Engaging evergreen I created to spark engagement.
Ideation: Elissa Wardrop
Design: Elissa Wardrop
COMPETITIONS
Competitions I ran to support Encanto's theatrical release.
LOCAL PRODUCT INTEGRATION
Product posts I did to support Australian brand Encanto ranges.
LOCAL ACTIVATIONS
Posts I did to support the Australian premiere of Encanto.
USER GENERATED CONTENT
User Generated Content I sourced for engaging content.