To showcase the IKEA GOKVÄLLÅ Ramadan Collection in an engaging, authentic and social-first way, I created a 2 part video for Instagram Reels.
I ideated the videos, wrote the scripts, filmed and and edited both videos which featured my good friend and colleague, Aabida, who was very reluctant to say the 'over the moon' pun 🌙
The first video shopping in-store received some of the best engagement on an IKEA Australia Instagram post to date, and both videos received very positive sentiment from the Australian Muslim community.
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Fans re-shared the video
onto their own Insta story with messages such as...
“As a second generation Muslim immigrant this makes me so happy! Teenage me would've laughed if someone said major retailers would someday soon @ikea_australia acknowledge Islamic holidays let alone sell products to support them 👏”
