Photography I was proud to capture for the 36th year

of the Kmart Wishing Tree Appeal.

 

The photography captured the spirit of giving, and included behind the scenes of team members who were filmed for a campaign video. 

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The Kmart Wishing Tree Appeal 2023

The Kmart Wishing Tree Appeal is Australia’s largest and longest-running gift collection drive. It has been helping assist those in need in local communities at Christmas and beyond for over 30 years. Working with the Salvation Army, and with the generous support of customers, Kmart has donated over $5.6 million and 10 million in gifts distributed to those in need at Christmas.