In 2022, Disney Pixar released 'Lightyear,' the origin story of one of the most beloved franchise characters, Buzz Lightyear.
I built out the social strategy for Disney Australia and New Zealand Facebook & Instagram and Walt Disney Studios Facebook.
Below are some of the 'local and loved' posts (not content from the US) that I used in this strategy, which included ideating, briefing, selecting content and copywriting to bring it all to life.
ENGAGING EVERGREEN
Engaging evergreen I Ideated with the goal of getting our fans commenting.
Ideation: Elissa Wardrop
Design: Elissa Wardrop
COMPETITIONS
Competitions I ran to support Lightyear's theatrical and subsequent Disney+ release.
LOCAL PARTNER INTEGRATION
Ideation: Partnerships Team & Integrated Marketing Team
Photography/Videography: Internal Creative Team
Copywriter: Elissa Wardrop
LOCAL PRODUCT INTEGRATION
Product posts I did to support Australian brand Lightyear and Toy Story product ranges.
Posts I did to support local activations including the Australian premiere of Lightyear and the new Pixar Putt themed hole.