In 2022, Disney Pixar released 'Turning Red,' a coming of age story that follows 13-year-old Mei, who tries to balance friends, family, and an uncontrollable ability to poof into a giant red panda!
I built out the social strategy for Disney Australia and New Zealand Facebook & Instagram and Walt Disney Studios Facebook.
Below are some of the 'local and loved' posts (not content from the US) that I used in our AUNZ release strategy, which included ideating, briefing, selecting content and copywriting to bring it all to life.
ENGAGING EVERGREEN
Engaging evergreen I created to spark nostalgia, love for Pixar and relatability.
Ideation: Elissa Wardrop
Design: Internal Creative
COMPETITIONS
Competitions I ran to support Lightyear's theatrical and subsequent Disney+ release.
LOCAL PARTNER INTEGRATION
Ideation: Partnerships Team & Integrated Marketing Team
Photography/Videography: Internal Creative Team
Copywriter: Elissa Wardrop
LOCAL PRODUCT INTEGRATION
Product posts I did to support Australian brand Turning Red ranges.
LOCAL ACTIVATIONS
Posts I did to support the Australian premiere of Turning Red.
USER GENERATED CONTENT
User Generated Content I sourced for engaging sustain content.