One of my favourite franchise campaigns I've worked on, celebrating the iconic Disney Princesses and their unique qualities.
I built out the social plans for Disney Australia and New Zealand Facebook & Instagram and Walt Disney Studios Facebook.
ENGAGING EVERGREEN
Engaging evergreen I Ideated with the goal of getting our fans commenting.
Ideation: Elissa Wardrop
Design: Internal Creative Team
COMPETITIONS
Local artist collaboration used as a competition to gain new Instagram followers and highlight the iconic quotes/lyrics from beloved Princess movies.
Ideation: Integrated Marketing Team
Photography: Internal Creative Team
Copywriter: Elissa Wardrop
USER GENERATED CONTENT
User Generated Content I sourced for engaging sustain posts on Instagram.
SUSTAIN CONTENT
Additional existing content I sourced from the US Disney channels and utilised throughout our campaign.