Another one of my favourite campaigns I've worked on for Disney, celebrating Halloween, the iconic Disney Villains and the Disney+ campaign Hallowstream.
I built out the social plans for Disney Australia and New Zealand Facebook & Instagram and Walt Disney Studios Facebook.
INFLUENCER COLLABORATION
Working with a QLD based SFX make-up artist and influencer (@thefauxchanel) I found, we collaborated on a series of Instagram posts and stories to support Disney Villains as well as the Disney+ Hallowstream campaign highlighting the key titles Nightmare Before Christmas and Hocus Pocus.
ENGAGING POSTS
Engaging posts I ideated to celebrate Disney Villains and to support Disney+ Hallowstream campaign.
Ideation: Elissa Wardrop
Design: Internal Creative Team
Competition in collaboration with ACMI to encourage people to get creative and unleash their inner Disney Villain at home during lockdown.
USER GENERATED CONTENT
User Generated Content I sourced for engaging sustain content spanning Halloween at the Disney Parks, Disney Villains and Hallowstream.
PRODUCT INTEGRATION
Product posts I did to support Australian brand Villains/Halloween product launches.
SUSTAIN CONTENT
Additional existing content I sourced from the US Disney channels and utilised throughout our campaign.